Ethnic Food Market Expanding
Bibimbap. Lakanto Monkfruit. Aji Amarillo Spice Paste. The names are exotic but, believe it or not, consumers can find these ethnic foods at their favorite supermarket. It is all part of the expansion of flavors as shoppers look for the next great taste. This month’s category profile examines the trend and what retailers are doing with their store brands to satisfy consumers. Join Bob Vosburgh as he works his way through the cardamom and cumin.
Paper towels, tissues and toilet paper are household essentials, and consumers purchase $22 billion worth of products every year. Private label has a firm hold on the category and market share is on the rise. Bob Vosburgh explains the latest trends and how retailers keep the segment growing with new own-brand products. Click here to download video