Ethnic Food Market Expanding
Bibimbap. Lakanto Monkfruit. Aji Amarillo Spice Paste. The names are exotic but, believe it or not, consumers can find these ethnic foods at their favorite supermarket. It is all part of the expansion of flavors as shoppers look for the next great taste. This month’s category profile examines the trend and what retailers are doing with their store brands to satisfy consumers. Join Bob Vosburgh as he works his way through the cardamom and cumin.
Millennials love them. Retailers are beginning to warm up, too. They are meal kits and the original concept is morphing into a basic supermarket service for their customers. PLMA’s monthly category profile analyzes the trend and what retailers are doing to drive the category. Click here to download video