How Store Brands Commercials Are Winning Customers

TV commercials have become store brands' best friend as more and more major retailers turn to clever, creative TV ads to attract consumers and build shopper loyalty. Last year, major retailers spent $11 billion promoting themselves and their products. What is the secret of their advertising campaigns? How are today's demographics actually helping? Join news anchor Jodi Daley and PLMA president Brian Sharoff as they examine the trends and, with former New York Times advertising columnist Stuart Elliot and marketing expert Ron Lunde, analyze some of the best store brands commercials. Click here to download video

Category Profile: Store Brands Brew Excitement in Tea Aisle

It doesn't take reading tea leaves to know that the tea category is quickly filling up with new products and new consumers. Exotic varieties like matcha, sencha and oolong are attracting people interested in tea's reported health benefits. And Bob Vosburgh explains there are more ways than ever to enjoy tea, from specialty, ready-to-drink “cold brew” bottles to the ceremonial splendor of powdered Japanese matcha. Click here to download video

Click and Collect Gains Traction

BOPIS stands for Buy Online-Pick Up In Store and it is emerging as a key element in retailing’s strategy of balancing bricks-and-mortar and online. Roy White reports that consumers seem to like this option as well. Click here to download video

Big Challenges for Brick and Mortar

It's no secret that brick and mortar retailers are struggling to come up with new strategies to compete in an omnichannel marketplace. Jim Hertel, a veteran industry analyst, believes that traditional retailing fundamentals are being challenged as never before. Click here to download video