Market researchers call them the millennials and they represent over 100 million young Americans born between 1980 and 2000. With smartphones and social media, they have revolutionized the way people Shop. Join news anchor Jodi Daley and PLMA president Brian Sharoff as they present highlights of PLMA's new market research study about millennials. Interviews with public opinion expert John Zogby, marketing specialist Jeff Fromm, retailer Doug Palmer and millennials themselves. Click here for video.