Four Marketing Myths You Should Know

Helping People Eat

Former Trader Joe's president Doug Rauch has a new mission: helping poor people eat better. Len Lewis reports.

Publix Succeeds the Old Fashioned Way

Roy White analyzes the secret of success of Publix, a quiet company posting great results.

Muji Redefines Generics

For more than 35 years, Japan's Muji stores have given generics a whole new meaning. Judith Kolenburg traces the retailer's growth.

Proteins Are The New Black

What promises youthful aging, appearance, strength and health? Proteins. Dr. Kantha Shelke explains.

Creating Loyal Shoppers

Simon Uwins believes that retailers should pay more attention to meeting the needs of their current shoppers.

We make marketing decisions every day, but some of them may be based on myths: assumptions that just aren't true. Join news anchor Jodi Daley and PLMA president Brian Sharoff as they de-bunk the myths that could plague your business strategies. How many stores do shoppers go to for their regular shopping? Are more men doing the grocery buying? How extensive is buying groceries online? Do consumers really know what "organic" means? Get the answers on the next edition of PLMA Live. Click here for video.

Announcing PLMA's 2015-2016 Calendar

  • Looking for a conference or trade show, PLMA’s 2015-2016 calendar is now set. Join news anchor Jodi Daley and PLMA president Brian Sharoff for a look at events past, present and future. Of course, if you know the words to the Danish national anthem, you can join in as exhibitors at PLMA's last Chicago trade show proudly give it their best. See for yourself. Click here for video.