The Secrets of Store Brands Success

Store brands have surged ahead in popularity, reaching nearly 24% unit market share. PLMA’s new 2-part series “The Secrets of Store Brands Success” looks at best in class and analyzes what retailers and manufacturers will need to do in the years ahead. Hosted by news anchor Jodi Daley and PLMA President Brian Sharoff, you get the insights and experience of top industry commentators.

Make sure to watch PLMA's new series

PLMALive! Your year-round online connection for news and opinion about store brands today.

There are many halls of fame but only one recognizes those who helped store brands grow. Kurt Goldschmidt recalls some of the industry’s most famous pioneers.

Every retailer seems to have a new format. David Merrefield analyzes the rush for smaller, larger and in-between formats and what it means for store brands today.

Two decades ago, her name was the hottest thing in store brands. Then she disappeared. What happened to her? PLMA President Brian Sharoff talks with her creator Fred Lachotzki to find out.

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