Lots of people talk about how important social media is today, but does it actually pay off? Join news anchor Jodi Daley and PLMA president Brian Sharoff as they examine the ROI of social media. Interviews with Jeremy Epstein, Vice President at Sprinklr, which monitors the social media business and Carol Angrisani of Supermarket News, who covers social media promotions, help put the issue in focus. Regular PLMA commentator David Merrefield adds the consumer point of view. Click here for video.
PLMA’s Amsterdam Show Coverage
PLMA’s 2015 “World of Private Label” Trade Show in Amsterdam opened in Amsterdam with more than 4,000 stands and exhibitors from over 70 countries. What are the new product trends? Who are the retailers to watch in the year ahead? Join news anchor Jodi Daley and PLMA president Brian Sharoff for a special report from Amsterdam. Click here for video.