Household Paper A Big Win for Store Brands
Paper towels, tissues and toilet paper are household essentials, and consumers purchase $22 billion worth of products every year.
Millennials love them. Retailers are beginning to warm up, too. They are meal kits and the original concept is morphing into a basic supermarket service for their customers. PLMA’s monthly category profile analyzes the trend and what retailers are doing to drive the category. Click here to download video