OTC Store Brands Building on Innovation
More than 80% of U.S. households now use over-the-counter medicines, making it a highly competitive and lucrative category. And with so many channels selling OTC remedies for cold/flu and allergies, it’s no wonder retailers get a headache. Bob Vosburgh reports how private label helps operators improve margins and maximize profits, while helping consumers get back on their feet.
Millennials love them. Retailers are beginning to warm up, too. They are meal kits and the original concept is morphing into a basic supermarket service for their customers. PLMA’s monthly category profile analyzes the trend and what retailers are doing to drive the category. Click here to download video