Store Brands Brew Excitement in Tea Aisle
It doesn't take reading tea leaves to know that the tea category is quickly filling up with new products and new consumers. Exotic varieties like matcha, sencha and oolong are attracting people interested in tea's reported health benefits. And Bob Vosburgh explains there are more ways than ever to enjoy tea, from specialty, ready-to-drink “cold brew” bottles to the ceremonial splendor of powdered Japanese matcha.
Paper towels, tissues and toilet paper are household essentials, and consumers purchase $22 billion worth of products every year. Private label has a firm hold on the category and market share is on the rise. Bob Vosburgh explains the latest trends and how retailers keep the segment growing with new own-brand products. Click here to download video