Sleep Aids Bring Sweet Private Label Dreams
When counting sheep no longer works, consumers suffering from insomnia and other sleep deprivations are turning to OTC, natural, and wearable solutions. Bob Vosburgh reveals that private label is enjoying growing sales in the sleep aids segment as drug, mass and supermarkets add innovative new products and quality national brand equivalents.
Changing brand loyalty, environmental concerns, and a new role for men in daily home chores are opening opportunities for store brands in laundry products and household cleaners. Private label sales in these categories have reached $17 billion and market shares continue to grow. Bob Vosburgh examines the products, the trends, and the retailers who are helping consumers clean up in this month's category profile. Click here to download video