Sleep Aids Bring Sweet Private Label Dreams
When counting sheep no longer works, consumers suffering from insomnia and other sleep deprivations are turning to OTC, natural, and wearable solutions. Bob Vosburgh reveals that private label is enjoying growing sales in the sleep aids segment as drug, mass and supermarkets add innovative new products and quality national brand equivalents.
Paper towels, tissues and toilet paper are household essentials, and consumers purchase $22 billion worth of products every year. Private label has a firm hold on the category and market share is on the rise. Bob Vosburgh explains the latest trends and how retailers keep the segment growing with new own-brand products. Click here to download video