Consumers Driving Skin Care Sales Up
After several years of lackluster performance, skin care sales grew by nearly 10% last year as consumers seek out products that feature natural ingredients and deliver health benefits. For store brands, skin care is offering a new category for expansion and innovation.
Changing brand loyalty, environmental concerns, and a new role for men in daily home chores are opening opportunities for store brands in laundry products and household cleaners. Private label sales in these categories have reached $17 billion and market shares continue to grow. Bob Vosburgh examines the products, the trends, and the retailers who are helping consumers clean up in this month's category profile. Click here to download video