Pizza Makes Consumers Happy

Pizza is now America’s No. 1 favorite comfort food. It is a $45 billion business and store brands frozen pizza has become one of retailing’s leading SKU’s. Whether it’s plain or trendy, it makes consumers happy. What are retailers doing to build the category even more? How are manufacturers helping? In this month’s category profile, Bob Vosburgh tracks the private label frozen pizza business and sees good times ahead. Click here for video.

Fruit Is New Store Brands Opportunity

Everyone loves fruit and now fruit consumption is climbing even higher as shoppers search for healthier snacks and exotic tastes.

Did Someone Say Chocolate?

Everyone loves chocolate, it seems. The category is gaining fans as retailers find that their own brands can be popular and profitable.

Store Brands Vitamins Make You Strong

Vitamins & supplements may not make you look like this man & woman but are showing their muscles as the category grows more powerful.

Ah, the Bakery

You can smell the fresh bread all the way to the check-out counter. With a market share of 36%, private label is enjoying the aroma more than ever.


Retailers are eyeing the $85 billion housewares and kitchenwares category business as the new frontier for store brands penetration.

There’s Profit in Ethnic Tastes

Foods once considered exotic are now the norm. Millennials and Baby Boomers are keys to the interest in ethnic foods.