Can Store Brands Clean Up Laundry Sales?

For decades, national brands have dominated the laundry category, but a new generation of young men and women is redefining what consumers want and will buy. The change could mean a big breakthrough for store brands. Environmentally-friendly is part of the change ‑ but so are high-efficiency washing machines which conserve energy and water. Bob Vosburgh analyzes the trends and how retailers are using store brands to attract customers. What role can manufacturers play in driving sales? This month’s Category Profile helps answer the question. Click here for video.

  • Food-on-the-Go Impacting Supermarkets
    While the image of mom preparing meals in the kitchen may still warm hearts and minds, more and more young men and women are turning to food-on-the-go and meal kits to satisfy their eating habits. The trend has impacted center store and is opening new avenues for retailers and their store brands. This month’s category profile looks at the products and the potential. Click here for video.
Haircare

While national brands have dominated the hair care category for decades, millennials apparently don’t share the loyalty of their parents to well-known brands.

Pizza Makes Consumers Happy

Pizza is now America's No. 1 favorite comfort food. It is a $45 billion business and store brands frozen pizza has become one of retailing's leading SKU's.

Fruit Is New Store Brands Opportunity

Everyone loves fruit and now fruit consumption is climbing even higher as shoppers search for healthier snacks and exotic tastes.

Did Someone Say Chocolate?

Everyone loves chocolate, it seems. The category is gaining fans as retailers find that their own brands can be popular and profitable.

Store Brands Vitamins Make You Strong

Vitamins & supplements may not make you look like this man & woman but are showing their muscles as the category grows more powerful.

Ah, the Bakery

You can smell the fresh bread all the way to the check-out counter. With a market share of 36%, private label is enjoying the aroma more than ever.