Can Store Brands Clean Up Laundry Sales?

For decades, national brands have dominated the laundry category, but a new generation of young men and women is redefining what consumers want and will buy. The change could mean a big breakthrough for store brands. Environmentally-friendly is part of the change ‑ but so are high-efficiency washing machines which conserve energy and water. Bob Vosburgh analyzes the trends and how retailers are using store brands to attract customers. What role can manufacturers play in driving sales? This month’s Category Profile helps answer the question. Click here for video

  • Did Someone Say Chocolate?
    Everyone loves chocolate, it seems. Private label chocolate is no exception either. Although market share is small compared to the behemoth national brands, the category is gaining fans as retailers find that their own brands can be popular and profitable. Click here for video.