Can Store Brands Clean Up Laundry Sales?
For decades, national brands have dominated the laundry category, but a new generation of young men and women is redefining what consumers want and will buy. The change could mean a big breakthrough for store brands. Environmentally-friendly is part of the change ‑ but so are high-efficiency washing machines which conserve energy and water. Bob Vosburgh analyzes the trends and how retailers are using store brands to attract customers. What role can manufacturers play in driving sales? This month’s Category Profile helps answer the question.
Plant-Based Foods Could be Real Thing
Thanks to Burger King, plant-based foods have turned heads among consumers and retailers. Is it the real thing or just a fad? PLMA's monthly category profile examines the products from meats to dairy, the retailers from supermarkets to specialty chains, and the suppliers who are exhibiting at this year's Chicago trade show. Click here to download video