Housewares: Store Brands New Frontier

With consumer loyalty to store brands in food, beverages, health and beauty products firmly established, retailers are eyeing the $85 billion housewares and kitchenwares category business as the new frontier for store brands penetration. From supermarkets to mass merchandisers, the category is demonstrating that private label can be just as innovative and appealing as any national brand. Bob Vosburgh analyzes the products, trends, retailers and suppliers. Click here for video.

  • Millennials Make Haircare Store Brands Target
    While national brands have dominated the hair care category for decades, millennials apparently don’t share the loyalty of their parents to well-known brands. The result is a growing opportunity for store brands. Bob Vosburgh analyzes the prospects. Click here for video
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Housewares

Retailers are eyeing the $85 billion housewares and kitchenwares category business as the new frontier for store brands penetration.