Housewares: Store Brands New Frontier

With consumer loyalty to store brands in food, beverages, health and beauty products firmly established, retailers are eyeing the $85 billion housewares and kitchenwares category business as the new frontier for store brands penetration. From supermarkets to mass merchandisers, the category is demonstrating that private label can be just as innovative and appealing as any national brand. Bob Vosburgh analyzes the products, trends, retailers and suppliers. Click here for video.

Millennials Make Haircare Store Brands Target

While national brands have dominated the hair care category for decades, millennials apparently don’t share the loyalty of their parents to well-known brands. The result is a growing opportunity for store brands. Bob Vosburgh analyzes the prospects. Click here for video

Pizza Makes Consumers Happy

Pizza is now America's No. 1 favorite comfort food. It is a $45 billion business and store brands frozen pizza has become one of retailing's leading SKU's.

Fruit Is New Store Brands Opportunity

Everyone loves fruit and now fruit consumption is climbing even higher as shoppers search for healthier snacks and exotic tastes.

Did Someone Say Chocolate?

Everyone loves chocolate, it seems. The category is gaining fans as retailers find that their own brands can be popular and profitable.

Store Brands Vitamins Make You Strong

Vitamins & supplements may not make you look like this man & woman but are showing their muscles as the category grows more powerful.

Ah, the Bakery

You can smell the fresh bread all the way to the check-out counter. With a market share of 36%, private label is enjoying the aroma more than ever.

Housewares

Retailers are eyeing the $85 billion housewares and kitchenwares category business as the new frontier for store brands penetration.

Housewares: Store Brands New Frontier

Millennials Make Haircare Store Brands Target