Cookies Are Still Today's Superstars
There is nothing like a delicious cookie to restore your faith in mankind and today's consumers, many of them millennials, are enjoying the taste while meeting their desires for nutrition, health and wellness, and innovation. Yes, the cookie: that quintessential icon of growing up has become the favorite of everyone from Gen Z to Baby Boomers and store brands are leading the way.
More than 80% of U.S. households now use over-the-counter medicines, making it a highly competitive and lucrative category. And with so many channels selling OTC remedies for cold/flu and allergies, it’s no wonder retailers get a headache. Bob Vosburgh reports how private label helps operators improve margins and maximize profits, while helping consumers get back on their feet. Click here to download video