Cookies Are Still Today's Superstars
There is nothing like a delicious cookie to restore your faith in mankind and today's consumers, many of them millennials, are enjoying the taste while meeting their desires for nutrition, health and wellness, and innovation. Yes, the cookie: that quintessential icon of growing up has become the favorite of everyone from Gen Z to Baby Boomers and store brands are leading the way.
Millennials love them. Retailers are beginning to warm up, too. They are meal kits and the original concept is morphing into a basic supermarket service for their customers. PLMA’s monthly category profile analyzes the trend and what retailers are doing to drive the category. Click here to download video