Cookies Are Still Today's Superstars
There is nothing like a delicious cookie to restore your faith in mankind and today's consumers, many of them millennials, are enjoying the taste while meeting their desires for nutrition, health and wellness, and innovation. Yes, the cookie: that quintessential icon of growing up has become the favorite of everyone from Gen Z to Baby Boomers and store brands are leading the way.
Will men become the next marketing target for beauty products? The answer is yes as Millennials and Gen Z bring new ideas about personal lifestyle and appearance to the marketplace. PLMA’s monthly category profile examines the consumer trends, and the retailers and suppliers who are making them happen. Click here to download video