Cookies Are Still Today's Superstars

Cookies Are Still Today's Superstars

There is nothing like a delicious cookie to restore your faith in mankind and today's consumers, many of them millennials, are enjoying the taste while meeting their desires for nutrition, health and wellness, and innovation. Yes, the cookie: that quintessential icon of growing up has become the favorite of everyone from Gen Z to Baby Boomers and store brands are leading the way.

Meal Kits Make Cooking Look Easy

Millennials love them. Retailers are beginning to warm up, too.

It's Ice Cream Time

When the weather gets hot, ice cream is the cool choice for millions of Americans. 

Household Paper A Big Win for Store Brands

Paper towels, tissues and toilet paper are household essentials.

It’s Not Just Milk Anymore

Dairy is big business but it’s not just milk, cheese and butter anymore. 

Ethnic Food Market Expanding

Bibimbap. Lakanto Monkfruit. Aji Amarillo Spice Paste.

OTC Store Brands Building on Innovation

More than 80% of U.S. households now use over-the-counter medicines.

Store Brands Brew Excitement in Tea

It doesn't take reading tea leaves to know that the tea category is quickly filling up with new products and new consumers.