Clean Up is Getting Easier with Store Brands
Changing brand loyalty, environmental concerns, and a new role for men in daily home chores are opening opportunities for store brands in laundry products and household cleaners. Private label sales in these categories have reached $17 billion and market shares continue to grow.
Millennials love them. Retailers are beginning to warm up, too. They are meal kits and the original concept is morphing into a basic supermarket service for their customers. PLMA’s monthly category profile analyzes the trend and what retailers are doing to drive the category. Click here to download video