Breakfast of champions used to say it all. But now, a new generation has redefined what it means and everyone is hoping to catch up. Store brands are keeping up the pace, too, as retailers emphasize single-serve portions that meet consumers’ needs. Nutrition is playing a big role, too. Bob Vosburgh analyzes the trends and how retailers are using innovation and creativity to make their own brands attractive to customers. It’s all in this month’s Category Profiles: Breakfast Foods.