Appetizers and Soups
Whether served as a snack, quick pick-me-up or a replacement meal, today’s soups and appetizers are hot with new products and tastes. The category is worth more than $10 billion with store brands enjoying the biggest growth as retailers add more adventurous, international and healthy choices to the shelves. The traditional franks-in-a-blanket now vies for space with savory pork lumpiaspring rolls, indulgent brie and apple fig-filled spanakopita and better-for-you Italian vegetable with farro soup. Bob Vosburgh details the major trends influencing the category, and who’s preparing the next course for further growth.
Millennials love them. Retailers are beginning to warm up, too. They are meal kits and the original concept is morphing into a basic supermarket service for their customers. PLMA’s monthly category profile analyzes the trend and what retailers are doing to drive the category. Click here to download video