Appetizers and Soups

Soup's On...and Appetizers Too

Whether served as a snack, quick pick-me-up or a replacement meal, today’s soups and appetizers are hot with new products and tastes. The category is worth more than $10 billion with store brands enjoying the biggest growth as retailers add more adventurous, international and healthy choices to the shelves. The traditional franks-in-a-blanket now vies for space with savory pork lumpiaspring rolls, indulgent brie and apple fig-filled spanakopita and better-for-you Italian vegetable with farro soup. Bob Vosburgh details the major trends influencing the category, and who’s preparing the next course for further growth.

Store Brands Brew Excitement in Tea

It doesn't take reading tea leaves to know that the tea category is quickly filling up with new products and new consumers. Exotic varieties like matcha, sencha and oolong are attracting people interested in tea's reported health benefits.

Clean Up is Getting Easier with Store Brands

Changing brand loyalty, environmental concerns, are opening opportunities for store brands in laundry products and household cleaners.

Cookies Are Still Today's Superstars

Cookies have become the favorite of everyone from Gen Z to Baby Boomers and store brands are leading the way.

Soup's On...and Appetizers Too

Whether served as a snack, quick pick-me-up or a replacement meal, today’s soups and appetizers are hot with new products and tastes.

Sleep Aids

When counting sheep no longer works, consumers suffering from insomnia and other sleep deprivations are turning to OTC, natural, and wearable solutions.

Smile When You Say Cheese

Cheese is one of private label's biggest categories with more than 40% in unit share. There's more to smile about, too.