How Do Shoppers Really Make Decisions?

Do consumers shop from lists or do they buy on impulse? That’s the question challenging retailers for years. PLMA’s new Buxton Research study proves that consumers keep lists but are definitely open to persuasion when they walk the aisles. It could be a big opportunity for store brands. What are consumers looking for? How can retailers help them make their decisions? News anchor Jodi Daley and PLMA president Brian Sharoff report.    Click here for video.Click here to download video