Five Private Label Package Design Trends to Watch
Dollar stores, discounters, major supermarket chains and e-commerce are battling each other for sales to consumers at the bottom of the economic ladder. The prize is big profits and it is attracting Aldi, Lidl, Walmart and many others. Join news anchor Jodi Daley and PLMA president Brian Sharoff as they analyze the players, the market and the consumers. Click here for video.
Research and Technology: Five Private Label Package Design Trends to Watch
No longer bland and predictable, store brands packaging has entered a new era of creative, functional and colorful design that improves shelf visibility and sales. Christopher Durham surveys the recent Vertex Awards and the trends he sees driving design today: category specific, simple and beautiful, packaging as art, real stories, and uniquely holiday. Click here for video.