Don't Ignore Seniors
National brands want more sales from existing product lines. Retailers are looking for new products to spur sales and satisfy customers. It’s a clash of goals. Who is going to win out? How do store brands fit in? News anchor Jodi Daley and PLMA president Brian Sharoff pull the curtain back on this simmering conflict with reports from Tim Simmons, Bob Vosburgh and David Merrefield. Click here for video.
Aging seniors require attentive retailers and marketers. Len Lewis examines the store layouts, convenient locations, products and packaging that win them over.