Big Brands Struggle

The big national CPG brands are making headlines these days, whether it’s KraftHeinz' bid to acquire Unilever or the cutbacks at Procter & Gamble. Ali Dibadj, Senior Vice President for Bernstein Research, believes the changes are creating an opportunity for retailers to build their store brands.

  • Why are the brands cutting trade promotions?
  • What’s behind CPG acquisitions?
  • Where’s the opportunity for store brands?

    Find the answers to these and other questions in this month's PLMA Live! exclusive interview, with host Tim Simmons.Click here to download video

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