Big Brands Struggle
National brands want more sales from existing product lines. Retailers are looking for new products to spur sales and satisfy customers. It’s a clash of goals. Who is going to win out? How do store brands fit in? News anchor Jodi Daley and PLMA president Brian Sharoff pull the curtain back on this simmering conflict with reports from Tim Simmons, Bob Vosburgh and David Merrefield. Click here for video.
The big national CPG brands are making headlines these days, whether it’s KraftHeinz' bid to acquire Unilever or the cutbacks at Procter & Gamble. Ali Dibadj, Senior Vice President for Bernstein Research, believes the changes are creating an opportunity for retailers to build their store brands.
Find the answers to these and other questions in this month's PLMA Live! exclusive interview, with host Tim Simmons.