Big Brands Struggle with New Media
Yes, summertime is time for relaxation and catching up on some of the things that you missed during those hectic days at the office or traveling. PLMA Live understands and suggests two newsdesk reports that will help you catch up. First, there's PLMALive's report on Nielsen's study about future store brands growth. Second is Costco and their strategy to deal with e-commerce. Click here for video.
Big national brand marketers now realize that their long-standing advertising strategies aren’t working well in the new media world. Stuart Elliott, who was the advertising columnist for the New York Times, says “everything is changing” in advertising and the big brands are struggling to reach consumers with their ad messages.
Science and Research:
Real Ingredients Mean Real Sales
As more consumers adopt healthy lifestyles, ingredients like sodium benzoate are being replaced by natural additives like raisin juice and vinegar. Dr. Kantha Shelke explains that it’s not just food. Dietary supplements, pet food and even skincare products are all getting a natural ingredients makeover. Click here for video.