Big Brands Struggle with New Media
If you haven't heard about O-2-O, you will. China's e-commerce giants — Alibaba, Tencent and JD — are creating a new form of retailing with smartphone ordering, ultra-modern stores and delivery to customers within five hours. Kroger may already be gearing up for O-2-O in the future. Retailers like Aldi could be perfect for the concept. Join news anchor Jodi Daley and PLMA president Brian Sharoff as they analyze O-2-O. Special reports from Roy White in New York and Emily Wu in Shanghai. Click here for video.
Big national brand marketers now realize that their long-standing advertising strategies aren’t working well in the new media world. Stuart Elliott, who was the advertising columnist for the New York Times, says “everything is changing” in advertising and the big brands are struggling to reach consumers with their ad messages.
Science and Research: The Fourth Revolution
The latest developments in mankind’s industrial evolution combine digital, physical and biological technologies in a manner never seen before. Move over water, steam and electricity. Veronica Carvalho examines how new tech will influence consumer shopping habits ‑ and its impact on the retail environment. Click here for video.