Big Brands Struggle with New Media
All the products. All the trends. Join news anchor Jodi Daley and PLMA president Brian Sharoff for direct-from-the-show-floor coverage of this year's PLMA Private Label Trade Show. Daily news briefings with reports from Michael Sansolo on food and beverages, Bob Vosburgh on health and beauty, and Carol Angrisani on housewares and kitchenware. Plus, Tim Simmons will keep an eye on breakfast speakers. Click here for video.
Big national brand marketers now realize that their long-standing advertising strategies aren’t working well in the new media world. Stuart Elliott, who was the advertising columnist for the New York Times, says “everything is changing” in advertising and the big brands are struggling to reach consumers with their ad messages.
Research and Technology:
Retail Apocalypse? Hardly
The flood of closings long-predicted for the bricks-and-mortar retail landscape may not be as dire as predicted, but certain channels are in deeper water than others. Brad Edmondson offers statistical analysis of who’s falling and rising with the tide. Click here for video.