Big Brands Struggle with New Media
Reading a crystal ball can be difficult but PLMA's Year-End/Year-Ahead Panel does its best to evaluate 2018 and sees what's ahead for the coming year. Join moderator Tim Simmons and panelists Jim Hertel of Inmar Analytics, Don Stuart of Cadent Consulting Group, Becky Schilling, editor-in-chief of Supermarket News, and Todd Hale, formerly with Nielsen, as they seek answers to questions like: Can retail investment in technology pay off? Can the private label industry handle innovation? Click here for video.
Big national brand marketers now realize that their long-standing advertising strategies aren’t working well in the new media world. Stuart Elliott, who was the advertising columnist for the New York Times, says “everything is changing” in advertising and the big brands are struggling to reach consumers with their ad messages.
Research and Technology:
Bugging Out Over Insect Proteins
Locusts, ants and mealworms are just a few of the insects increasingly being mentioned as alternatives to traditional proteins. Dr. Kantha Shelke reports how the ethical, sustainable, and health credentials of insects may now outweigh the “ick” factor. Click here for video.