Big Brands Struggle with New Media

What the Crystal Ball Says About 2019

Reading a crystal ball can be difficult but PLMA's Year-End/Year-Ahead Panel does its best to evaluate 2018 and sees what's ahead for the coming year. Join moderator Tim Simmons and panelists Jim Hertel of Inmar Analytics, Don Stuart of Cadent Consulting Group, Becky Schilling, editor-in-chief of Supermarket News, and Todd Hale, formerly with Nielsen, as they seek answers to questions like: Can retail investment in technology pay off? Can the private label industry handle innovation? Click here for video.

Big national brand marketers now realize that their long-standing advertising strategies aren’t working well in the new media world. Stuart Elliott, who was the advertising columnist for the New York Times, says “everything is changing” in advertising and the big brands are struggling to reach consumers with their ad messages.

Research and Technology:
Bugging Out Over Insect Proteins

  • Science and Technology: Bugging Out Over Insect Proteins
    Locusts, ants and mealworms are just a few of the insects increasingly being mentioned as alternatives to traditional proteins. Dr. Kantha Shelke reports how the ethical, sustainable, and health credentials of insects may now outweigh the “ick” factor. Click here for video.
Category Profile: Clean Up is Getting Easier with Store Brands

Changing brand loyalty, environmental concerns, and a new role for men in daily home chores are opening opportunities for store brands in laundry products and household cleaners. Private label sales in these categories have reached $17 billion and market shares continue to grow. Bob Vosburgh examines the products, the trends, and the retailers who are helping consumers clean up in this month's category profile.

Click and Collect Gains Traction
BOPIS stands for Buy Online-Pick Up In Store and it is emerging as a key element in retailing’s strategy of balancing bricks-and-mortar and online. Roy White reports that consumers seem to like this option as well.
Store Brands Growth Goes Global

Now more than ever the success of private label is a global phenomenon. Brian Sharoff, president of PLMA, sees more global growth on the horizon and says the association is focusing on new programs to help member manufacturers.