New Study Reveals Role of Private Label

Private brands are a significant driver of trust in a retailer, according to “Brand Ambition: Food and Beverage Private Brands & Beyond,” a new report from consumer research firm The Hartman Group. Shelley Balanko, Ph.D., Hartman's Senior Vice President, discusses these and other study findings with PLMA Live!’s Carol Angrisani. Click here to download video

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