Shoppers are “chill-proofing” their carts this winter by stocking up on hot cocoa, OTC medicine, skincare products, soup and more. Store brand innovations in these and other categories help consumers stay cozy and prepared. Carol Angrisani explores the winter products in the spotlight at Giant Eagle, Hy-Vee, Safeway, Target and Trader Joe’s. Watch “What’s the Latest in Private Brands?” Click here to download video

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