PLMA Survey - Gen Z and Store Brands - Full Video

Gen Z is highly aware of and loyal to store brands, according to a new PLMA consumer research report. Sara Williamson, Ph.D., Assistant Professor of Marketing at SUNY Old Westbury, discusses the survey and explains what makes this demographic group so important to retailers. Michael Sansolo interviews Dr. Williamson. Clik here to view the Gen Z report. Click here to download video

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