PLMA’s store brand sales data portal has been relaunched with exciting new features and additions. Unify+, a data visualization tool from Circana that’s available for PLMA members at plma.com, provides monthly statistics and updates of dollar and unit sales for all outlets in hundreds of categories and subcategories. Non-members can join PLMA to access this and all exclusive benefits.  Maureen Donoghue explains how the platform can be used to get customized market data and gain a deeper understanding of industry trends. Click here to download video

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