How Packaging Sells Private Label
PLMA’s Lunch & Learn will provide tips on improving package design so your retailer brand can compete visually and tactilely with other brands across all shopping formats. L&L will be presented by Sam Mayberry who oversaw the launch of Essential Everyday for Supervalu's private brands, and was on the leadership team that launched Amazon’s Wickedly Prime. He will be joined by Dr. Steen Tjarks, president of an international company specializing in private label brand and package development. Join us. Click here to download video
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