Albertsons' SVP Shares Vision for Private Brand Success

Brandon Brown, SVP, Own Brands at Albertsons Cos., provides an insider perspective on private brands. Hear his insights on how store brands should lead instead of follow. Plus, learn the secret ingredient in connecting to customers while developing new products. Brown discusses Albertsons’ new Signature Select Mix + Max frozen meal solution – and reveals his favorite item in the supermarket. Watch Maureen Donoghue’s interview with Brown here. Click here to download video

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