TV commercials have become store brands' best friend as more and more major retailers turn to clever, creative TV ads to attract consumers and build shopper loyalty. Last year, major retailers spent $11 billion promoting themselves and their products. What is the secret of their advertising campaigns? How are today's demographics actually helping? Join news anchor Jodi Daley and PLMA president Brian Sharoff as they examine the trends and, with former New York Times advertising columnist Stuart Elliot and marketing expert Ron Lunde, analyze some of the best store brands commercials. Click here to download video

For more videos visit plmalive.com