Where Is Market Research Taking Us?
2017 was a big year with big retail changes. What will 2018 bring? Get ahead of the curve with PLMA’s annual Year-End/Year-Ahead program. Join Don Stuart of Cadent Consulting, Neil Stern of McMillanDoolittle, Matthew Boyle of Bloomberg News and Todd Hale, formerly with Nielsen, as they look at what Walmart, Amazon, Kroger and Costco did last year and what they may be planning for the new year. Tim Simmons moderates. Click here for video.
Are millennials really the force of the future? PLMA’s newsdesk looks at what market research is telling us and why it is misleading retailers and manufacturers.
Did Someone Say Chocolate?
Everyone loves chocolate, it seems. Private label chocolate is no exception either. Although market share is small compared to the behemoth national brands, the category is gaining fans as retailers find that their own brands can be popular and profitable. Click here for video.