Where Is Market Research Taking Us?
What happens in Las Vegas may stay in Las Vegas, but what happens at PLMA’s 2017 Private Label Trade Show definitely gets around and quickly. All the products, all the trends, all the companies with innovations. Now you can catch up with all of it with this special post-show report. News anchor Jodi Daley and PLMA president Brian Sharoff bring it alive with direct-from-the-floor stories by Michael Sansolo, Bob Vosburgh and Carol Angrisani. Click here for video.
Are millennials really the force of the future? PLMA’s newsdesk looks at what market research is telling us and why it is misleading retailers and manufacturers.