How can private brands appeal to younger generations? Amazon Fresh Private Brand Senior Product Manager Chad Mallory - a 2024 Private Label Hall of Fame inductee and a Zoomer himself - explains how the online retail giant uses search data and other tools to develop products that meet consumer lifestyle and diet needs. Watch Maureen Donoghue’s interview with Mallory here. Click here to download video
Brandon Brown, SVP, Own Brands at Albertsons Cos., provides an insider perspective on private brands. Hear his insights on how store brands should lead instead of follow. Plus, learn the secret ingredient in connecting to customers while developing new products. Brown discusses Albertsons’ new Signature Select Mix + Max frozen meal solution – and reveals his favorite item in the supermarket. Watch Maureen Donoghue’s interview with Brown here. Click here to download video
Despite significant improvements in the economy, there have been challenges reaching the 2% inflation rate target. What does this mean for the economy? Arjun Chakravarti, Managing Partner at Cogknition Analytics, explains this and more. Chakravarti shares his expertise on navigating sticky prices and cautious consumer confidence. Find out who is spending and on what and how - and what's coming in the next few years. Click here to download video
PLMA's 2024 Private Label Trade Show theme again perfectly defines store brands. PLMA’s "Gold 100" event in Chicago, November 17-19, will empower retailers by presenting thousands of food and non-food products that reflect the latest trends. One stop shopping for store brand success. For information, email info@plma.com. Click here to download video