What’s 5 Below?

Where Is Market Research Taking Us?

Clients pay a lot of money for market research these days, but is it telling the whole story? Are millennials really the force of the future? What ever happened to Gen X? And who is Gen Z? Join news anchor Jodi Daley and PLMA president Brian Sharoff as they unravel the mystery of today’s market research. Plus, Brad Edmondson profiles the demographics behind meal kits and Christopher Durham visits a Lidl and offers his first-hand impression. Click here for video.

As a chain of more than 500 stores in the Eastern U.S., 5 Below is a hit with young people for its eclectic, fast-changing selection of goods, most costing under $5. Roy White reports.

The Wonderful, Sweet Smell of the Bakery

  • Bakery
    Ah, the bakery. You can smell the fresh bread all the way to the check-out counter. With a market share of 36%, private label is enjoying the aroma more than ever. Bob Vosburgh has this report. Click here for video.