Millennials Make Haircare a Store Brands Target
While national brands have dominated the hair care category for decades, millennials apparently don’t share the loyalty of their parents to well-known brands. The result is a growing opportunity for store brands. Bob Vosburgh analyzes the prospects in this month’s category profile.
Changing brand loyalty, environmental concerns, and a new role for men in daily home chores are opening opportunities for store brands in laundry products and household cleaners. Private label sales in these categories have reached $17 billion and market shares continue to grow. Bob Vosburgh examines the products, the trends, and the retailers who are helping consumers clean up in this month's category profile. Click here to download video