Millennials Make Haircare a Store Brands Target

Haircare

While national brands have dominated the hair care category for decades, millennials apparently don’t share the loyalty of their parents to well-known brands. The result is a growing opportunity for store brands. Bob Vosburgh analyzes the prospects in this month’s category profile.

Ethnic Food Market Expanding

Bibimbap. Lakanto Monkfruit. Aji Amarillo Spice Paste.

OTC Store Brands Building on Innovation

More than 80% of U.S. households now use over-the-counter medicines.

Store Brands Brew Excitement in Tea

It doesn't take reading tea leaves to know that the tea category is quickly filling up with new products and new consumers.

Clean Up is Getting Easier with Store Brands

Changing brand loyalty, environmental concerns, are opening opportunities for store brands in laundry products and household cleaners.

Cookies Are Still Today's Superstars

Cookies have become the favorite of everyone from Gen Z to Baby Boomers and store brands are leading the way.

Soup's On...and Appetizers Too

Whether served as a snack, quick pick-me-up or a replacement meal, today’s soups and appetizers are hot with new products and tastes.