Smile When You Say Cheese
Cheese is one of private label's biggest categories with more than 40% in unit share. There's more to smile about, too: NPD reports that cheese is the fastest growing savory snack between meals and multi-cultural America is increasingly turning to international and vegan varieties. Bob Vosburgh evaluates general trends and specific retailer programs to boost sales.
Paper towels, tissues and toilet paper are household essentials, and consumers purchase $22 billion worth of products every year. Private label has a firm hold on the category and market share is on the rise. Bob Vosburgh explains the latest trends and how retailers keep the segment growing with new own-brand products. Click here to download video