Ah, the bakery. You can smell the fresh bread all the way to the check-out counter. With a market share of 36%, private label is enjoying the aroma more than ever. Bob Vosburgh has this report. Click here for video
Everyone loves chocolate, it seems. Private label chocolate is no exception either. Although market share is small compared to the behemoth national brands, the category is gaining fans as retailers find that their own brands can be popular and profitable.
With consumer loyalty to store brands in food, beverages, health and beauty products firmly established, retailers are eyeing the $85 billion housewares and kitchenwares category business as the new frontier for store brands penetration.