Store Brands for the Military?
Military commissaries have been serving officers and enlisted personnel for 150 years. Now, they are facing one of their toughest assignments: bringing in private label.
The modern commissary was established in 1867 when the average outlet carried about 82 items, the same as civilian dry goods stores at the time.
Today, nearly 250 outlets worldwide carry about 38,000 items for the military and their families at five percent above cost.
In 2016, commissary sales were about $5.25 billion, a drop of 4.7 percent from the prior year. Since 2012, dollar sales at these outlets have declined about 14 percent, signaling the need for change.
However, last year Congress passed the National Defense Authorization Act, enabling DeCA to make operational changes and paving the way for eliminating the agency’s $1.4 billion in federal funding by making commissaries self-sufficient.